Designers are Control Freaks

I’ve already quoted this before on here, but worth quoting again:

‘You’re all here in architecture school because some part of you is a control freak.’ – Prof. Justin Hilton

It is so true. Whether it be architects, interior designers, landscape architects, graphic designers, etc, designers have powerful opportunities to control many senses of the users that occupy are utilize the designer’s project. A great example of this is retail, where many studies have been done to prove that through store planning and graphic design, retail sales can be escalated. I came across this great article today about how Whole Foods does this so well:

http://finance.yahoo.com/family-home/article/113511/how-whole-foods-primes-you-shop-fastco

We should take note, however, that this responsibility should not be taken lightly. In the Whole Foods case, design is used to proactively influence a person’s actions. In the case of architects and interior designers, we have the ability to create spaces that subconsciously can improve the quality of life for users in an important living or working space. Remember, people, our legal job description is to protect the health, safety, and welfare of building occupants. It sure is fun, though, being able to say that you’ve positively impacted someone’s environment, whether they realize it or not.

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